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28 August 2009

Designing a logo.


We are working with a graphic designer on our branding and logo.

It is such an interesting process to try to get across to a third party who we are and what we represent, as well as who we want to appeal to.

When we first created Daylesford Organics it was an apple farm. We called ourselves apple farmers and I appliqued us apple T-shirts to wear to market.

Due to draught conditions it soon became obvious that we would have to diversify. Mixed farming (biodiversity) soon became an important part of our ideology.

A biodynamic egg farm up the road was closing down and we saw the gap in the market and overnight went from being backyard chook keepers to having a flock of up to one thousand.

At that stage the majority of our income came from the eggs.

And then over time the vegies started to take the spotlight.

How will we ever be able to get all this across in a picture and a few words?

We've chosen a wonderful designer, gone into great detail with her about us, our farm, our vision and our likes and dislikes. We've discussed the personalities of different fonts and different colours and now we have to walk away and leave her to it.

I can hardly wait to see what she comes up with.

I hope you have a great weekend.

8 comments:

m.e (Cathie) said...

how exciting, looking forward to seeing your new logo. :)

Marking Art said...

look forward to seeing the new logo, sounds like a very interesting process.
Did you make the apple and carrot stamps....love love love them :)

Leonie Guld said...

How exciting!! Can't wait to see what she comes up with!!

Finki (jay) said...

how hard indeed, to capture everything in one logo. Can't wait to see what they create for you.

beck said...

I can't wait either! I'm sure it will be fantastic. I can see it's hard to cover everything you do but it sounds like your designer will come up with something wonderful xo

Pat said...

beautiful blog. oh those veggies. too real to be real......

tea with lucy said...

Your place looks and sounds wonderful.

Those stamps are just delightful. I love the design process. Look forward to seeing the outcome!

Tinniegirl said...

I can't wait to see what the new logo looks like. What a journey you've been on.